Evolution

5 years ago this week, I launched my company The Unbridled Life. While I had already been doing the entrepreneur & blogging gig for 6 years previous- and had experienced all the highs & lows that come with it- this step felt like a huge one.

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The whole company was created around a series of dreams I had for a few years: about a black horse stuck in a stall, thrashing & raging wanting to get out of all the places he felt stuck. In my waking life, I felt much like that horse- feeling stuck in situations I seemingly couldn’t escape from. My body. My work. My finances. My relationships. And more.

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So I created a company based on what helped me- the desire for freedom, the ache for faith, the path to Worthiness. Writing has always been the core, with coaching the vehicle to transform.

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Over the past 5 years, I’ve grown & evolved right alongside my company as she has grown & evolved as well. I’ve watched as she flourished while I personally floundered, and I’ve been in awe when my strength was there to keep things rolling when my company was shifting herself.

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While I’ve always been the ‘face’ of my brand, I also had the opportunity to hide- for better or for worse- behind the name when I’ve needed to. .

But this past year, I find myself in a final act of Unbridling taking place. Like even having the corporate name has felt stifling. Like it fits... but not quite. ➕As if I’m finally ready to go without the reins and into full trust of it all➕

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So slowly I’ve been releasing the name here & there & everywhere- in the true spirit of what Unbridled always meant in the first place- a deep trust in one’s own worth, an utter surrender to what’s real, and an unwavering Faith in this adventure called life.

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Because this work I’ve been called to do- it’s about to get a lot more loud, a lot more rowdy, and possibly even a lot more controversial. And so hiding behind a name- well it just isn’t going to cut it anymore.

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When I crossed the finish line of my 5k on Sunday, I felt a wave wash over me of finally slipping that bridle fully off- and let me tell you- it feels just as great as I always dreamed it would be 🐎🔥🖤

Jennifer Blackstock